The marketing manager of Refresh Inc., a leading producer of soft drinks, is considering a differentiated marketing strategy. An important consideration is weighing increased sales against before selecting this strategy.

A) decreased production

B) increased demand

C) increased costs

D) decreased prices

E) increased profits

C, increased costs

Explanation:

In considering a differentiated marketing strategy for the soft drinks company, the marketing manager has to consider the option of how much increase in marketing costs is needed to increase sales.

By carefully analyzing the increase in marketing costs against the increase in sales of soft drinks, the marketing manager will be able to find out if the increased cost will bring increased profits or if it would not.

The higher the cost of marketing as against increase in sales, the less likely the marketing manager is to adpot the marketing strategy and vice versa.

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