Identify the sales promotion technique based on the given scenario. Tara’s company has launched a new perfume. The company recently received some bad publicity. Tara is planning to rebuild a strong relationship with her customers by investing in techniques that improve the company’s reputation and earn public goodwill. Tara is looking to improve her company’s reputation through .

Loyalty Points From the Customers.

Explanation:

The company is trying to have loyalty points by reducing the gap between the customer and the organisation.

1. Since Tara's company has received bad publicity they are trying to improve as through various sales promotion techniques the customers perception towards the company and its product would change.

2. This would have a win-win situation at both the end. The Business would create not only monitory profits by also have loyal customers that are satisfies at the other end.

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