A friend of yours is starting a new business. She is confident that her product is superior to her competitors' and doesn't want to budget any money for marketing. You would recommend that she rethink her position on marketing for all of the following reasons except:
Marketing isn't essential now, but it will be in a year or two when the product takes off.

Explanation:

Based on the scenario being described within the question it can be said that one exception would be that Marketing isn't essential now, but it will be in a year or two when the product takes off. This is because this statement is absolutely false. Marketing is essential in the beginning of the products life cycle to make the target audience aware of the product so that they can go out and buy it. Once the product has solidified itself in the market sales will begin to take off drastically and Marketing no longer becomes that important.

the answerr would be 1