. In marketing research, a firm might consider using secondary data over primary data because (A) secondary data usually cost less (B) secondary data are usually more accurate (C) primary data are usually non specific (D) primary data are likely to be outdated

Correct option: A

Explanation:

In market research, a firm may consider using the secondary data over primary data because the secondary data is usually less costly in comparison to the primary data. The secondary data may be acquired from the already published data or from the records of the organization.

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