Which statement below is FALSE? A. The average IFE Matrix score is 2.0. B. Always sequence factors in an IFE Matrix from highest to lowest weight. C. When a key internal factor is both a strength and a weakness, the factor may be included twice in the IFE Matrix with a weight and rating assigned to each statement. D. In an IFE Matrix, the number of factors has no effect on the range of total weighted scores because the weights always add up to 1.0. E. IFE ratings are company-based whereas weights are industry-based