"Mark Williams has suggested the continuance of premium pricing for Rich Roast Coffee. Explain the strategic role of premium pricing, and describe the economic circumstances in the marketplace that would encourage the use of this pricing strategy"

The strategic role of premium pricing is to create the perception that the products is superior to other competing products.

Explanation:

A premium pricing sets the price of a product higher than competing products. This strategy will automatically make the product stand out.

The economic circumstances that would encourage this pricing strategy include high demand for this particular product as well as a larger addressable market for it.

Generally speaking, increasing the price will also create better customer service, PR and clout. That will create an emotional connection with potential customers.

Creating and maintaining a premium brand with a steady and increasing premium patronage is the goal as suggested by Mark Williams for Roast Coffee.

3rd the reason why is because of management and leadership

answer; yield to maturity;