Business, 14.03.2020 04:24 brendanhein1

Coca-Cola sells two different zero-calorie versions of Coke: Diet Coke and Coke Zero. It has chosen to attempt to appeal to men with Coke Zero. In addition to launching an ad campaign featuring men enjoying Coke Zero, Coca-Cola also designed a masculine-looking can for Coke Zero, with bold red lettering on a black background. This specially designed can is an example of a. market penetration. b. a market segment. c. targeting. d. positioning. e. segmentation.

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Coca-Cola sells two different zero-calorie versions of Coke: Diet Coke and Coke Zero. It has chosen...

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