Edward is a hardworking employee at Holmes Community Credit Union who has never been complimented or rewarded by his boss for doing his work well. As a result, Edward never expects his good work to be recognized. According to the expectancy theory, Edward's lack of expectation of being rewarded reveals:.
A) low valence for the outcome.
B) low instrumentality.
C) high instrumentality.
D) high valence for the outcome.
E) high expectancy.

You are a team of marketing consultants. it is 2008 and the great recession has struck. one of your clients is whole foods market (sometimes known as whole paycheck). wfm has come to you and asked for strategic advice on how to adapt their product and pricing strategies in light of the economic downturn: 1. advise wfm on the various approaches that could be taken to reducing price. be sure to consider potential psychological impact of price reductions on wfm consumers. 2. based on the options outlined in part 1, recommend an approach and support with marketing theory.