Jones runs a television ad that shows her opponent smith in black and white looking tired toward the end of the ad jones appears smiling and in full color in the advertisment jones uses:

A. emotional appeal to increase support for Smith
B. omission to reduce support for Jones
C. factual accuracy to reduce support for Smith
D. biased imagery to increase support for Jones

Coca-cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. however, with the success of gatorade, coca-cola developed competencies in the development and marketing of its own sports drink, powerade. which of the following is true of coca-cola? a. it is leveraging existing core competencies to improve current market position. b. it is building new core competencies to protect and extend its current market position. c. it is redeploying and recombining existing core competencies to compete in markets of the future. d. it is targeting the chasm between the early adopter and early majority market segment.