"A marketing management technique whereby the company's current product offerings are reviewed to ascertain whether each product should be continued as is, improved, modified or deleted is known as ."

Product audit.

Explanation:

Product audit is defined as an evaluation of a finished product to see if it's use meets the intent or purpose of the product.

It involves a thorough check on the product to ensure it serves its purpose before it is release and supplied to the customer.

Product audit takes place after manufacturing is complete, if the product does not meet specified standards the auditor logs a non conformance. The products are usually repaired. If this is not possible the product is discarded.

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answer; intellectual property protection;