The first group of customers to enter the market for a new product are called: a. the late majority. b. laggards. c. passive shoppers. d. innovators. in. the early majority.

Innovators

Explanation:

Innovators are customers who take risk, seek changes and are also the earliest to purchase a new product. They are able to tolerate high risk which enables them to try products in the initial stage of its life cycle ahead of other customers.

Their tolerance for high risk makes them try out new products such as new technologies even though the product may fail eventually. They have huge financial liquidity which enables them try new products. They are also called influencers because they influence other people in the society about the product.

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