Jose wants to upgrade his look before a job interview. A friend tells him about a men's clothing line that allows potential customers to virtually try on suits and see what looks best. It even offers an interactive "custom fit" feature. After checking out his options, Jose takes his measurements and orders a suit without ever leaving his office. Virtually trying on a suit best describes which of the 4E framework objectives:

A. Engage
B. Energize
C. Excite
D. Experience
E. Educate

D. Experience

Explanation:

The 4E framework objectives for social media marketing represents what marketers or a sales person should aim at doing to enable them achieve success. The 4 E's of social media marketing represents: Excite, Educate, Experience, and Engage.

The Experience in the framework refers to enabling the customers have a feel of the product being proposed by availing them to do so either directly or indirectly. This way, the interest and attention are sustained with a high chance of conversion to sales.

Virtually trying on suit best describes the “Experience” objective of the 4E framework objectives.

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