William is starting an advertising agency and is considering several names for his agency. In choosing a brand name (i. e., company name), it should convey information about the benefits of the brand rather than simply representing the name of the person founding the brand.

True or False?

TRUE

Explanation:

Yes, it is very much true. As William is starting an advertising agency and is considering several names for his agency. In choosing a brand name (i.e., company name), it should convey information about the benefits of the brand rather than simply representing the name of the person founding the brand. Brand should be easy to pronounce, it should be easy to recall as well. It is not necessary that it should be based on the name of its founder, it can be based on the founder's name but its not a must condition (as Honda, has been named after its founder). Brand name should persuade the customers to purchase it, it should be short, catchy and exciting as well. It should be easy to transferable to the all products of the organization.

being born in poverty would limit the people's chances, opportunities and benefits.

this happen because of several things, such as:

- poor people tend to gain less access to good education and nutrition. this mean that their chance to obtain high paying jobs would also be limited.

- poor people tend to socialize with other poor people while the rich tend to socialize with other rich people. this means that simply throguh their social circle, rich people would have more business opportunities compared to the poor people.

- rich people tend to have more capital in their disposal. this would benefit them in business since it is far easier for them to fund their business operation compared to poor people.