Ral Corp. has an incentive compensation plan under which a branch manager receives 10% of the branch’s income after deduction of the bonus but before deduction of income tax. Branch income for the current year before the bonus and income tax was $165,000. The tax rate was 30%. The bonus amounted to $12000 $16000 $18000 $15000

Total marketing effort is a term used to describe the critical decision factors that affect demand: price, advertising, distribution, and product quality. define the variable x to represent total marketing effort. a typical model that is used to predict demand as a function of total marketing effort is based on the power function: d = axb suppose that a is a positive number. different model forms result from varying the constant b. sketch the graphs of this model for b = 0, b = 1, 0< b< 1, b< 0, and b> 1. (we encourage you to use excel to do this.) what does each model tell you about the relationship between demand and marketing effort? what assumptions are implied? are they reasonable? how would you go about selecting the appropriate model?