Funsase, a clothing company in Rockbourne, manufactures clothing with micro-cool, a special type of fabric that can absorb heat and keep the individual wearing the clothes cool in the summer. None of its competitors have been able to manufacture this type of clothing. This ability of producing superior quality clothing is the company's .

Distinctive Competence.

Explanation:

As Funsase is a clothing company in Rockbourne which manufactures clothing with micro-cool, a special type of fabric that can absorb heat and keep the individual wearing the clothes cool in the summer. None of its competitors have been able to manufacture this type of clothing. This ability of producing superior quality clothing is the company's distinctive competence. Distinctive competence can be defined as those actions, activities or parts of the business which one firm does quite well than its competitors. It means that if one business is doing something better than their competitors, than it is certainly having a competitive advantage over its competitors. In order to achieve competitive advantage, a firm must either perform its activities in a different way or it should perform totally different activities as compared to their competitors. This is the basic essence and logic behind getting a sustainable competitive advantage.

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