Adoption of which of the following ethical approaches is most likely to cause a company to use tools such as cost-benefit analysis and risk assessment to weigh all of the social benefits and costs of a business action? a) Naive immoralism b) Utilitarianism c) Righteous moralism d) None of the above

The correct answer is letter "B": Utilitarianism.

Explanation:

Utilitarianism is a philosophical doctrine that emphasizes the maximization of the use of goods for the greatest number of people available in a society. The most relevant characters proposing this idea were British philosophers Jeremy Bentham (1748-1832) in "Introduction to the Principles of Morals and Legislation" (1789) and John Stuart Mill (1806-1873) in "Utilitarianism" (1863).

Then, utilitarianism could be implemented to implement cost-benefit analysis and risk assessment to weigh all of the social benefits and costs of a business.

answer; societal marketing;