Identify the market segmentation dispute in the 1970s.

a. Localization versus globalization
b. Local responsiveness versus global integration
c. Standardization versus localization
d.,Adaptation versus standardization

Which of the following statements regarding the learning curve and economies of scale is accurate? answers: just as diseconomies of scale are presumed to exist if a firm gets too large, there is a corresponding increase in costs in the learning-curve model as the cumulative volume of production grows.where diseconomies of scale are presumed to exist if a firm gets too large, there is no corresponding increase in costs in the learning-curve model as the cumulative volume of production grows.where diseconomies of scale are presumed to exist if a firm gets too small, there is no corresponding increase in costs in the learning-curve model as the cumulative volume of production grows.just as diseconomies of scale are presumed to exist if a firm gets too small, there is a corresponding increase in costs in the learning-curve model as the cumulative volume of production grows.

An important source of public scrutiny is "watchdogs." these are: the efforts of a firm's competitors, including how often the competitors attack the firm's strategies. taxpayer-supported government agencies that limit a firm's ability to compete in foreign markets. companies designated by the government to only produce products that support the government defense program. socially conscious groups that make it their mission to measure the social responsibility levels of businesses, and provide consumers with their opinions about the level of corporate responsibility of various companies.

Indicate whether each of the following companies is primarily a service, merchandise, or manufacturing business. if you are unfamiliar with the company, use the internet to locate the company's home page or use the finance web site of yahoo. 1. alcoa inc. 2. boeing 3. caterpillar 4. citigroup inc. 5. cvs 6. dow chemical company 7. ebay inc. 8. fedex 9. ford motor company 10. gap inc. 11. h& r block 12. hilton hospitality, inc. 13. procter & gamble 14. suntrust 15. walmart stores, inc.