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Business, 11.03.2020 01:04 nenaa29

The Pepsi Challenge will be conducted to determine whether people prefer the taste of Coke or Pepsi. Specifically, subjects will be asked which they prefer before tasting. Then they will taste them and choose one in a blind taste test. The study will be carried out in class, with students serving as the research participants. Class time will also be used for conducting the data analysis, but each student will be responsible for reporting and making sense out of the analysis results in their paper.
You need to conduct data analysis using SPSS, and then write up your experiment using APA style and formatting, and you must have the following components:

1. Title Page.
2. Method section, including information on Participants (who was in the study), Materials (what we used to conduct the study), and Procedure (what we did to conduct the study).
3. Results section. All students must conduct and write-up findings of the Primary Analysis (evaluating whether or not there is a preference for Coke or Pepsi). Students also must include results for one additional analysis (any 2-way chi-square in which one of the variables is related to cola preference).
4. Discussion section. This section should only be very brief (i. e., less than one page). Here you will summarize your main findings and briefly talk about what you think they mean.
5. You must include Tables (in APA format) for the two analyses that you conduct.

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The Pepsi Challenge will be conducted to determine whether people prefer the taste of Coke or Pepsi....
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