The loyalty program My Starbucks Rewards, which allows members to pay via their mobile device and earn points toward discounts and free offers, enables Starbucks to gather the purchase behavior data, appropriately segment that customer, and offer customers deals within a week. A. TrueB. False

TRUE

Explanation:

Yes, the loyalty program My Starbucks Rewards, which allows members to pay via their mobile device and earn points toward discounts and free offers, enables Starbucks to gather the purchase behavior data, appropriately segment that customer, and offer customers deals within a week. With the help of this loyalty program, Starbucks can study and analyse the buying patterns of their customers and can get valuable insights about their buying behavior which undoubtedly will help them in their future planning and strategies.