Sanders Inc. is a multinational company that specializes in manufacturing and selling high-end cameras. It launches a new product Lunar 5.0, and the product becomes highly successful in the market. However, this leads to a significant decline in the sales of Sanders Inc.'s other cameras. This scenario exemplifies .

Full question:

Sanders Inc. is a multinational company that specializes in manufacturing and selling cameras. It launches its latest product Lunar 5.0 that becomes highly successful in the market. However, this leads to a significant decline in the sales of Sanders Inc.'s other cameras. This scenario exemplifies .

differentiation

personalization

cannibalization

diversification

This scenario exemplifies cannibalization

Explanation:

Market cannibalization assigns to a decline in a sales capacity or market share of a commodity as a consequence of the enlightenment of a new product proffered by the identical company. Market cannibalization can transpire when a unique good is alike to an alive product, and both bestow the equivalent customer stand.

Market cannibalization can take a corporation's vital aggregates of money if it does not achieve proper market research ere a product is delivered. Firms frequently gamble market cannibalization is concerned about obtaining a bounce in overall market share.

answer; balance sheets;