Hilton's HHonors is an example of a , which is specifically designed to retain customers by offering premiums or other incentives to customers who make multiple purchases over time.

Loyalty program

Explanation:

Loyalty programs: This is a program which is used to encourage customers to patronise a business more frequently and also purchase more products.

Loyalty program involves giving incentives such as discount, access to new product in order to motivate customers.

A loyalty program involves the operator and the participants. The operator set up an account for a customer and issue a loyalty card to the customer. The loyalty card identifies the card holder as a participant in the program. The participant is entitled to incentives related to the program.

Loyalty card can also be called various names such as 'reward card', 'advantage card', and so on.