Talbots, an upscale women's clothing store, targets college-educated women between 35 and 55 years old with average household income of $75,000 or more. This is a form of segmentation.

Demographic Segmentation

Explanation:

Taibots store has segmented it's customers using demographic segmentation.

Demographic segmentation as the name implies is the study of the population based on various divisions.

Demographic segmentation can be defined as the division of a market population using various variables such as age group, gender, income, religion, level of education.

Demographic segmentation helps a business to be more organized and focus on a particular group of consumers.

It also helps to define people that form a specific market for a particular product or a service.

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