In the product development process, eliminates ideas that are inconsistent with an organization's new-product strategy or are obviously inappropriate for some other reason.

Screening

Explanation:

Screening is a process in product development that evaluates and compares ideas that are put together for a business.

Simply put, screening is the checking and analyzing of ideas about a new product to ensure that the best idea is utilized to ensure profit.

Screening is done because every idea suggested cannot be good enough or useful for an organization and as such have to be trimmed off or trashed entirely to enable one use the best approach from other ideas.

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