provides intelligence to salespeople in the form of lead qualification, preapproach preparation, customer buying patterns, and upselling and cross-selling opportunity identification.

Marketing Automation

Explanation:

Marketing automation is defined as the use of technology to manage marketing process and campaigns across different channels in an organization.

Marketing Automation helps to increase sales because a wider range of customers can be reached. It also increases the efficiency of the sales and marketing department and reduce human errors.

Marketing automation can be used for customers with automated message in an Organization.

It requires sending bulk messages to potential customers through mails and text. Messages are sent to customers automatically in marketing automation.

Marketing automation is an online marketing strategy that reduces time wastage.

answer; microeconomics;