It is in the step of the process of developing an advertising campaign that the metrics are articulated against which advertising success or failure of the campaign is measured. Multiple Choice convey the message identify the target market create the advertisements set the advertising objectives

set the advertising objectives

Explanation:

Advertising metrics are like a checklist of which expresses the objectives upon which a marketing campaign tends to achieve. It is at the point of setting the advertising objectives that these marketing metrics, which would be used in tracking the progress of the marketing campaign, are clearly stated. Example of marketing metrics could be brand awareness, return on marketing investment, customer acquisition cost, etc.

both are integral parts of a corporate balance sheet. the cash flow statement, or statement of cash flows, measures the sources of a company's cash and its uses of cash over a specific time period. the income statement measures a company's financial performance, such as revenues, expenses, profits or losses over a specific time period (in fact, it's sometimes called a statement of financial performance).

a cash flow statement shows exactly how much money a company has received and how much it has spent, traditionally over a period of one month. it captures the current operating results and changes on the balance sheet, such as increases or decreases in accounts receivable or accounts payable, and does not include noncash accounting items such as depreciation and amortization. the cash flow generally comes from revenue received as a result of business activity, but it may be augmented by funds available as a result of credit. a cash flow statement is used to determine the short-term viability and liquidity of a company, specifically how well it is positioned to pay its bills and vendors.

i'ts proportional. if the inflation rate is 12% for example, the cpi will be 12% less.

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