Brad notices that customers at his store prefer certain types of snack foods over others. In response to his customers' preferences, he allocates more shelf space to those types of snacks, and less shelf space to the snack items that are purchased less frequently. In this scenario, Brad is utilizing which of the following techniques:

micro-merchandising

Explanation:

Micro - merchandising -

It refers to the type of merchandising , in which the retrailer alteres the positioning of the goods and services according to the needs and demands of the consumers , is referred to as micro - merchandising .

In this type of practice , the needs and demands of the consumer is the main focus of this merchandising .

Hence , from the given scenario of the question ,

The correct answer is micro-merchandising .