When a company recognizes that the needs of one market segment is not the same as another and accordingly customizes its product offerings, it is said to be pursuing a strategy. a. stuck-in-the-middle b. standardization c. segmentation d. focus e. low-cost

The correct answer is letter "C": segmentation.

Explanation:

The segmentation strategy consists of dividing the market according to different consumers' features such as age, gender, income, location or a combination of them. After that classification, a company can select which sector it is more likely to be successful according to the type of goods or service that must be provided and the resources of the entity.

The segmentation strategy allows businesses to give consumers a more specialized good or service that is better aligned to satisfy their needs.