Nordstrom, an upscale department store, has a well-known reputation for going the extra mile to serve its customers. This reputation for excellent customer service will most likely result in.

A sustainable competitive advantage

Explanation:

In a market that is perfectly competitive, firms offer products that are similar. They have to constantly seek ways to maintain their competitiveness by differentiating their product from others.

Maintaining an excellent customer service culture that goes the extra mile to solve customer problems is one of the ways to maintain competitive advantage.

Nordstrom is using this effectively to differentiate their services.

lives by a moral and ethical code