Celia's firm has developed a breakfast cereal targeted toward children. Rather than compete in the mature U. S. market, she has decided instead to introduce the product in Europe, where she feels it will be innovative. Her advertising agency urged caution because.

a. print media are different in Europe, and it would be difficult to create a global campaign.

b. advertising regulations differ in other countries, including advertising to children.

c. domestic advertising agencies cannot earn commissions on advertising they place overseas.

d. research indicates that European children do not eat breakfast as often as American children.

e. literacy rates are significantly lower in Europe, and print ads would be ineffective.

You are thinking of making your mansion more energy efficient by replacing some of the light bulbs with compact fluorescent bulbs, and insulating part or all of your exterior walls. each compact fluorescent light bulb costs $4 and saves you an average of $2 per year in energy costs, and each square foot of wall insulation costs $1 and saves you an average of $0.20 per year in energy costs.† your mansion has 150 light fittings and 3000 sq ft of uninsulated exterior wall. to impress your friends, you would like to spend as much as possible, but save no more than $750 per year in energy costs (you are proud of your large utility bills). how many compact fluorescent light bulbs and how many square feet of insulation should you purchase? how much will you save in energy costs per year? (if an answer does not exist, enter dne.)

Which of the following is least likely to a team solve problems together

Suppose your firm is considering investing in a project with the cash flows shown as follows, that the required rate of return on projects of this risk class is 10 percent, and that the maximum allowable payback and discounted payback statistics for the project are three and a half and four and a half years, respectively. use the irr decision to evaluate this project; should it be accepted or rejected