After rollercoaster years of success and decline, Apple has found itself once again on top of its game. However, rivals like Microsoft and Google are pushing competitiveness. In fact, many of Apple’s rivals have the same or similar product offerings. Apple has hired you as a futurist. Help the company continue to diversify its products and maintain strategic competitiveness through new innovations and improved technologies. Through which strategy should Apple pursue its next big hit. a. Unrelated Diversification
b. Related Diversification

While cell phones with holographic keyboards are currently in the introduction stage of the industry life cycle, tablet computers are in the growth stage. in the context of this scenario, which of the following statements is true? a. the industry for cell phones with holographic keyboards will face greater competition than the tablet industry. b. while the industry for cell phones with holographic keyboards will focus more on product innovation, the tablet industry will focus more on process innovation. c. while the industry for cell phones with holographic keyboards can reap the benefits of economies of scale, the tablet industry will experience no such benefits. d. the industry for cell phones with holographic keyboards will face price competition, whereas, in the tablet industry, the mode of competition will be non-price.