A recent campaign cost $100,000 in advertising. It contacted 15,000 potential customers and resulted in acquiring 300 new customers. What is the acquisition cost per customer

Suppose your firm is considering investing in a project with the cash flows shown as follows, that the required rate of return on projects of this risk class is 10 percent, and that the maximum allowable payback and discounted payback statistics for the project are three and a half and four and a half years, respectively. use the irr decision to evaluate this project; should it be accepted or rejected