In the product imitator strategy, the order winner is for the customer; whereas, in the product innovator strategy, the order winner is :

price, flexibility

Explanation:

Order winner refers to those product characteristics or traits that would induce the customer to purchase the product.

Under the product imitator strategy, a successful brand's products are imitated via similar attributes or via packaging and labeling.

In case Product Imitator Strategy is followed, the order winner from the perspective of the buyer is the price which means if buyer gets similar variant of a highly successful product, lower price would induce a purchase.

Similarly, in case of product innovator strategy, wherein by creativity and innovation a new unique product is created, the order winner is flexibility with respect to resource availability and deployment.