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Business, 04.03.2020 02:29 abell23000
A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct marketing tools that the company uses to communicate customer value and build customer relationships. Which of the following terms best describes this set of communications tools?a) direct marketing. b) integrated marketing. c) the promotion mix. d) competitive marketing. e) target marketing.
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