The hotel chain Ritz-Carlton uses the phrase "Ladies and gentlemen taking care of ladies and gentlemen" to demonstrate the company's cultural commitment to take care of both employees and customers. Which of the following is the Ritz-Carlton using to express its corporate culture?a. The company is expressing its key corporate value with a slogan. b. The company is using a ceremonial demonstration of its values. c. The company is conveying the value of its employees with a story. d. The company is illustrating its heroes with strong company values.
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