Business, 03.03.2020 21:28 abelxoconda
After calculating both the brand development index (BDI) and the category development index (CDI), a media planner obtains the following results: low BDI and high CDI. Which of the following information can be deduced from this data?a. high market share; monitoring required for sales decline.
b. low market share; poor market potential.
c. low market share; good market potential.
d. high market share; not a good market to advertise in.
e. high market share; good market potential.
Answers: 1
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After calculating both the brand development index (BDI) and the category development index (CDI), a...
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