Decision Point: Classifying the Spa on the Service-Goods Continuum As you consider your task, you reflect on the customer experience you are working to develop. You understand that products can be placed on a service-goods continuum with purely tangible goods and purely services as endpoints. To choose the best marketing tactics, you evaluate The Spa at Verdure's position on the continuum. Which classification most accurately represents The Spa's position on the service-goods continuum?

The answer options for this question are as follows:

a) Mostly a tangible good

b) Purely a tangible good

c) Mostly a service

d) Purely a service

The correct answer is c) Mostly a service

Explanation:

Goods and services are goods, objects and activities that seek to meet the needs of people. These are the result of a productive process carried out by economic agents.

The SERVICE is the application of human or mechanical efforts to people, animals or objects. That is, they can be produced by people, such as dental services, or by a machine, such as the ATM service. They are intangible products, which cannot be perceived previously by the senses, that is, they cannot “feel” and, therefore, evaluate their quality or not, until they are used.

The main characteristics of the services are as follows:

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