George Zimmer, the former CEO of Men's Wearhouse, was known to the public as the bearded company pitchman who sells suits and sport coats on TV declaring, "You'll like the way you look. I guarantee it!" He also said that to be successful, "You've got to have a company that starts with trust and fairness." Zimmer was attempting to establish for Men's Wearhouse.

Zimmer was attempting to establish organizational culture for Men's Wearhouse.

Organizational culture encompasses an organization’s expectations, practices, theory, as well as the conditions that manage member behavior and is revealed in portion self-image, internal functioning, communications with the external environment, and ultimate expectations.  

Culture is constant, noticeable design of performance in organizations. Organizational culture influences the way characters and associations communicate with each other, with customers, and with stakeholders. Business administrators are essential to the production and presentation of their workplace culture. Still, the relationship between leadership and culture is not one-sided.

this is all on your opinion. you choose what you want to do.