Market positioning is done so that the target customers have an understanding of the product offered by the company in comparison with products.

The answer is competitors' brands.

Explanation:

Market positioning is a strategy used in singling out a brand from its peers,by ensuring that target consumers have a clear perception of the value offering of a product in relation to competing products.

It is very essential in marketing and business strategy formulation, in that it makes the product in question very visible and endears it to the hearts of those consumers who cherish products by emphasizing the unique features of the product , for instance its luxury image,it long-lasting and durability nature.

It is also about setting the records straight on how one's product strengths and unique value proposition help the consumers fulfill their needs,yearnings and aspirations