GHI Inc. operates in an industry known for innovation of new products. Customer preferences change frequently. Competitors who cannot produce new products or improvements to existing products do not survive. Turnover is high. GHI has tried many programs to keep talent. It appears the metaphor most fitting for GHI's situation is the metaphor.

It appears the metaphor most fitting for GHI's situation is the white-water rapids metaphor.

The white-water rapids metaphor links the company to a small barge sailing a furious river.  The white-water rapids metaphor implies that a company engages in a society that is unpredictable and effective—that is, unstable. The shortage of environmental assurance and predictability demands that administrators and organizations constantly adjust to bear.

The white water metaphor is constant with our analysis of uncertain and dynamic environments. In the white-water rapids metaphor transformation is continuing, and maintaining it is a perpetual process. Here customer preferences change frequently which resembles white-water rapids metaphor .

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