Beanstalk International is a rapidly growing company with well-established subsidiaries in several nations. The company wants to follow a strategy of adapting its products and marketing activities in each national market to suit local preferences. This strategy aims at creating value for its customers. Which of the following should managers at Beanstalk conduct to identify and distinguish between the primary and support activities in the organization? a) fundamental analysis b) structural analysis c) value chain analysis d) technical analysis

value chain analysis

Explanation:

Value chain analysis is a tool used within a firm to identify processes that add value in an organisation. It aims to reduce activities that constitute unnecessary cost and improve on processes that add value or give competitive advantage.

Beanstalk International needs a strategy that will help it differentiate primary and support activities in the company with a view of adding more value and adapting it's product to local preferences.

The value chain analysis is ideal for this to identify primary activities that drive company competitiveness.

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