Please answer the following question:
I want to expand our social media presence, engaging our customers on their preferred platforms in a cost-effective manner. If I use a rational decision-making process, what can I expect the outcome to be?

The response options are:

a) The chances are high that your decision will be biased, especially because the current problem is complex and past patterns will be an inaccurate guide.

b) You will make a decision that is about 80 percent accurate, which is good enough to meet your objectives given the time and information at your disposal."

c) You will rate all alternatives against known criteria and choose the course of action that will maximize return to the organization.

d) Your decision will be based primarily on your preconceptions about social media, what you learn about social media as you begin your research, and Mi Ola's past experiences engaging with customers online.

The correct answer is: c) You will rate all alternatives against known criteria and choose the course of action that will maximize return to the organization.

Explanation:

The rational process for making decisions is a selection between two or more alternatives on some desire, need, object, etc. These decisions must always respond to a solution, if we apply it at an administrative level it can favor or harm the organization or company.

Rational models for decision making require a cognitive process where each step follows the next in a logical order.

As we have determined that this model is a process, it becomes clear that it must have a few steps to follow; Among those we find seven steps to know:

* Step 1: Definition and diagnosis of the problem: If administrators, teams or employees individually do not know the real problems and their possible causes, it is impossible for effective decision making. The definition and diagnosis of problems involves three conceptualization skills: perception, interpretation and incorporation.

* Step 2: Setting goals: Once individuals or teams have defined a problem, they can set specific goals for elimination.

* Step 3: Search for alternative solutions: Individuals or teams should look for alternative means to achieve a goal. This step could involve the search for additional information, creative reflection, expert consultation, research or similar actions.

* Step 4: Comparison and evaluation of alternative solutions: After individuals or teams have identified the alternative solutions, they should compare and evaluate them. This step highlights the expected results and the determination of the relative cost of each alternative.

* Step 5: Selection among alternative solutions: Decision making is usually associated with the making of a final choice. The selection of a solution, however, is just one more step in the rational decision-making process.

* Step 6: Implementation of the selected solution: The fact that the selection of a solution has been carried out correctly does not necessarily mean that its execution will be successful. A technically correct decision has to be accepted and supported by those who will be responsible for implementing it if it is indeed desired that the decision be effective. If the selected solution cannot be implemented for any reason, another should be considered.

* Step 7: Monitoring and control: The single implementation of the preferred solution does not automatically guarantee the fulfillment of the desired goal. Individuals or teams should monitor the implementation activities and maintain their monitoring by evaluating the results. If the implementation does not produce satisfactory results, corrective actions will be necessary.

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