Home Depot begins running magazine advertisements for patio furniture during the winter months in states such as Florida, Texas and Arizona, while they wait until late spring to begin advertising these same items in northern climates. Home Depot likely practiced , fill in the blank, segmentation to help them identify when to utilize media at the times when their customers are most apt to be considering outdoor living purchases.

Aproduction department's output for the most recent month consisted of 8,000 units completed and transferred to the next stage of production and 5,000 units in ending work in process inventory. the units in ending work in process inventory were 50% complete with respect to both direct materials and conversion costs. calculate the equivalent units of production for the month, assuming the company uses the weighted average method.