A computer manufacturing company allows customers to shop in their preferred way. For example, they can gather information online or in the store; they can place orders online or by phone or purchase in a store. They can have orders delivered to their home or arrange to pick them up from a convenient retail location. Which of the following terms best represents this practice?
A) omnichannel marketing
B) mass customization
C) online personalization
D) push strategy
E) internal marketing

The correct answer is A) omnichannel marketing .

Explanation:

The goal of omnichannel marketing is to see the overall customer experience from the perspective of the customer to better understand their shopping days and meet their unique purchase needs.

Omnichannel marketing is an essential strategy for those who want to reach a wider audience and interact effectively with customers. In fact, 62% of marketing specialists currently have or plan to implement an omnichannel strategy, and 70% believe that omnichannel marketing is important or very important.

A) omnichannel marketing

Explanation:

Online sales and marketing have increased the popularity of the term omnichannel, but it isn't exactly a new marketing, but its implementation has been much easier due to the internet. Omnichannel marketing refers to unifying your customer's buying process into one single experience. This means that you need to personalize your customer's buying process (CRM helps here) in order to offer them one single experience even if they like to buy online, or prefer brick and mortar stores, or like their goods delivered or would rather pick them up themselves.

All the marketing channels must work coordinately as if they were only one by providing one single message, one experience and one single price. This means that there are no discounts for online sales only, or no free deliveries only for purchases made in brick and mortar stores, etc.

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