Suppose that Tony Hsieh noticed that Zappos’s customers were no longer willing to pay full retail prices on shoes.

Which of the following actions could he take to change the company’s culture so that it was more efficient?Check all that apply.

a. Increase the price of shoes to try to find a different customer base.

b. Share the customer research with employees, showing them why change is needed.

c. Tell employees that they have the power to change any work process, so long as their changes make the overall organization more efficient.

d. Tell stories about the importance of efficiency and the things he has done to become more efficient at work himself.

b. Share the customer research with employees, showing them why change is needed.

c. Tell employees that they have the power to change any work process, so long as their changes make the overall organizations more efficient.

d. Tell stories about the importance of efficiency and the things he has done to more efficient at work himself.

Explanation:

The Tony Hsieh has noticed that the customers of Zappos's are not willing to pay full retail price. In order to make company's culture more efficient the Tony should introduce a culture of telling stories about the efficiency at work and its benefits. The customer research should be shared with employees to analyze them that efficiency is needed. Make overall efforts in the organization to improve efficiency of work process.

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