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Business, 25.02.2020 19:23 cjones2941

Many marketing students initially overlook the importance of marketing channel management because
1. marketing has no responsibility for supply chain management.
2. marketing channel management doesn't add much value for customers
3. companies do not want customers to know anything about the supply chain.
4. many of these activities take place behind the scenes.
5. marketing channel management is already transparent.

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Many marketing students initially overlook the importance of marketing channel management because
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