PROJECT: MARKETING AND ADVERTISING
Assignment Directions:
This is a three part assessmen...
PROJECT: MARKETING AND ADVERTISING
Assignment Directions:
This is a three part assessment:
Part 1: Research characteristics of the teenage market and cite the URL's where you find the information
Part 2: Find five companies worldwide that target teens and list them with the URL'S.
Part 3: Choose three of the companies and analyze the marketing mix of each company. Include the following:
• How the company caters to the teen market what the product is, why teenslike it, why teens were chosen as the
target market)
• Pricing strategies used to market the products
• Distribution of the product (how it gets to you)
• Promotion of the product (how it is advertised to entice you to want it and purchase it)
Assignment Guidelines:
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