Why is optimising customer touchpoints online beneficial for businesses? A It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility B It gives businesses the opportunity to save money on online advertising C It provides customers with value every time they come into contact with a brand, helping build trust D It gives businesses an opportunity to collect more data from potential customers

The answer is C It provides customers with value every time they come into contact with a brand, helping build trust

Explanation:

By optimising customer touchpoints online companies attempt to get most of the impressions and to fulfill strategical marketing targets. A customer can easily be made brand loyal if certain customer touchpoints like tapped effectively.

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