Spike Inc. is a sportswear manufacturer that recently launched its new line of customizable running shoes. The shoes come with a digital component that allows them to adapt to the runner's biomechanics. To promote this new product, Spike launches an advertising campaign and entices a famous athlete to endorse the product. This is an example of a .

The correct answer is letter "D": pull strategy.

Explanation:

A pull strategy is a marketing strategy that seeks massive consumption of a good or service by direct demand of end-customers. The approach aims to have customers seek the good or service offered intensively and is supported by stocking retailers with vast numbers of units so that they will be available almost everywhere consumers look for them.

To achieve the purchase levels desired, the advertising tends to include well-known figures so consumers can rely on the product offered.

the answer is i don't know

answer; ///i believe the correct   answer is (e) transformational;