Amy, the chief operations officer of a company that manufactures baby products, formulates a plan on how the company's newly launched products will serve its wide customer base and how it will deal with its competitors. In this scenario, Amy has most likely contributed to developing the company's .

a. strategic plan
b. single-use plan
c. tactical plan
d. operational plan

When cell phones were first entering the market, they were relatively large and reception was undependable. all cell phones were essentially the same. but as the technology developed, many competitors entered, introducing features unique to their phones. today, cell phones are only a small fraction of the size and weight of their predecessors. consumers can buy cell phones with color screens, cameras, internet access, daily planners, or voice activation (and any combination of these features). the history of the cell phone demonstrates what marketing trend?