Toronto-based Mercedes-Benz Canada, with a network of 55 dealers, did not know enough about its customers. Dealers provided customer data to the company on an ad hoc basis. Mercedes did not force dealers to report this information. There was no real incentive for dealers to share information with the company.

Copy the following questions and respond by writing, at a minimum, one or two well-developed paragraphs for each question. Be sure to cite the text to support your responses by integrating evidence through quotations, paraphrases, or summaries.

1)How could CRM systems help solve this problem?

2)How could PRM systems help solve this problem?